Disposition Early Childhood Teachers - 6218 Words

Disposition Early Childhood Teachers 1 Disposition and Early Childhood Education Preservice Teachers: Where to Start? Ursula Thomas, Ed.D University of West Georgia Ursula Thomas Ed.D is an assistant professor of early childhood education at the University of West Georgia. Her research efforts focus on cultural mediation and teacher belief systems in the context of early childhood and teacher education. Correspondence should be addressed to: Ursula Thomas, University of West Georgia. Dept. of CI, 1601 Maple Street, Carrollton, GA, 30118. Phone: (678) 839-6070. Fax: (678) 839-6063. Email: uthomas@westga.edu Disposition Early Childhood Teachers 2 Abstract This study explores teacher education programs and preservice teacher†¦show more content†¦Although the construct, disposition, in teacher education may be redundant now, it is not entirely inadequate as it may provide a pilot hypothesis for further investigations (Murray, 2007; Windschitl, 2003). The implications from the previous studies provide the groundwork for exploring teacher dispositions. In order to effectively investigate this, a definition for dispositions by our governing bodies must be identified. â€Å"NCATE now defines Professional Dispositions as: Professional attitudes, values, and beliefs demonstrated through both verbal and non-verbal behaviors as educators interact with students, families, colleagues, and communities. These positive behaviors support student learning and development† (2007). Institutions take their own stab at defining dispositions in many ways. The National Association for the Education of Young Children states in order to enact and examine surface disposition: â€Å"All teaching staff evaluates and improve their own performance based on ongoing reflection and feedback from supervisors, peers and families. They add to their knowledge and increase their ability to put knowledge into practice. They develop an Disposition Early Childhood Teachers 5 annual individualized professional development plan with their supervisor and use it to inform their continuous professional development†. The National Association for the Education of YoungShow MoreRelatedKei Tua o Te Pai: Early Childhood Assessment Exemplars1228 Words   |  5 Pagesfor learning: Early Childhood Exemplars, learning stories and how beneficial Kei Tua o te Pae and learning stories are to early childhood teachers. Kei Tua o te Pae/Assessment for learning: Early Childhood Exemplars are extremely useful to any early childhood teacher at any level, from the student teacher, to the early childhood teacher with decades of experience as there are many different examples of assessing a child. Kei Tua o te Pae exemplar booklets are useful for a teacher to go back andRead MoreAmerica s Best And Brightest : New Market Research On Attracting And Retaining Early Childhood Professionals1413 Words   |  6 PagesRetaining Early Childhood Professionals.† Because I lack English listening skills, I couldn’t understand whole contents. However, I came to know about ‘understanding the attitudes and beliefs of current educators about the profession’ and ‘identifying factors that will be most helpful in encouraging educators to make the field a long-term profession.’ I thought that these contents would be useful and helpful for our classmates, as well as me, in understanding â€Å"current preschool teacher in the UnitedRead MoreAppropriate Curriculum For Young Children925 Words   |  4 Pagesâ€Å"Lively Minds: Distinctions between academic versus intellectual goals for young children,† offers a new way to look at what is appropriate in early childhood education. The report was written by Lilian G. Katz, professor emerita of early childhood education at the University of Illinois at Urbana-Champaign, where she is on the staff of the Clearinghouse on Early Education and Parenting. She is past president of the National Association for the Education of Young Children and the first president of theRead MoreThe Assessment Data Of The Miles College Self Study777 Words   |  4 Pagesdemonstrate content knowledge, pedagogical skills and professional dispositions needed to be facilitators of learning for all students in P-12 schools (IR, p. 3). . The Professional Education Unit at Miles College prepares candidates, at the initial level, in ten Alabama State Department of Education approved program of study areas. The unit programs of study are: Biology Education, Chemistry/Chemistry Education, Early Childhood Education, Elementary Education, English Language Arts Education,Read MoreThe Professional Education Unit ( Peu )893 Words   |  4 PagesChemistry/Chemistry Education, Early Childhood Education, Elementary Education, English Language Arts Education, General Science Education, History/Social Science Education, Mathematics/Mathematics Education, Music/Music Education (Choral), and Music/Music Education (Instrumental). The assessment data included in the unit’s self-study states that candidates preparing to work in schools, know and demonstrate content knowledge, pedagogical skills and professional dispositions needed to be facilitators ofRead MoreCoe Framework And Ethical Dispositions Comparison Matrix Essay871 Wo rds   |  4 PagesCOE Framework and Ethical Dispositions Comparison Matrix Instructions:In the left-hand column, list seven instances of overlap between the Association of American Educators’ four principles of ethical teachers and the Teacher Candidate Proficiencies in Conceptual Framework. Be sure to cite each appropriately. In the right-hand column, state the priority from 1-7 (â€Å"1† being the most important) youwould assign this concept as an educator.State and defend your rationale. Use research to support yourRead MoreEssay about Early Childhood Education Field1117 Words   |  5 PagesIntroduction Due to an increased demannd for standards and accountability in the early childhood education field, policy makers have increasingly turned to the development of effective professional practice among early childhood educators (ECEs) as the predominant approach in securing better outcomes for children. ECEs have thus found themselves under increased pressure to develop professional practices through professional development which has been demonstrated to have a profound impact on children’sRead MoreBecoming a Certified Teacher in Missouri890 Words   |  4 PagesBecoming a Certified Teacher in Missouri †¢ My Teaching Background o Master of Education in Early Childhood Education at Grand Canyon University o Currently enrolled o Expected graduation: December 2015 †¢ First step: Earning Your Degree o Minimum requirement for certification is a Bachelor’s degree in the Program of Study o Ex. Early Childhood Education o Must be from accredited, state approved education program accepted by the Missouri Department of Elementary and Secondary EducationRead MoreEarly Childhood Education : Children s Understanding And Development Essay826 Words   |  4 PagesEarly childhood education typically pertains to the education of children who range in age from babies to kindergarten age. This does not start and end inside the class room. Early childhood training is debatably the most crucial phase of educational development as it is from this cornerstone that future development and learning happen. High quality programs need to incorporate teaching in reading capabilities, motor skills, vocabulary and communication abilities. This will create substantial benefitsRead MoreThe Implication Of The National Board Certification On Reading Instruction801 Words   |  4 PagesThe implication of the national board certification on reading instruction is literacy teachers will apply their content knowledge of the pro cesses of the language arts-reading, writing, listening, speaking, and viewing; and they also come better equip to understand how to teach literacy to students. Furthermore, North Carolina passed the Read to Achieve Law to help children to become proficient in reading before entering fourth grade. Moreover, the correlation of National board for Professional

Immanuel Kant And Karl Marx - 1690 Words

The works of German philosopher’s Immanuel Kant and Karl Marx have played significant roles in the development of different sects of philosophy and religion. Immanuel Kant was born in 1724 in Konigsberg, East Prussia, now presently Kaliningrad, to a devout, poverty-stricken family of eleven children. Through his works, it is evident that Kant was raised in the religious teachings and values of pietism as his theories show a heavy influence of his religious upbringing. Kant as a young boy was accustomed to a routine of working and studying, and despite never travelling far from his hometown, he grew to be sociable and witty. Karl Marx was born almost a century later in the town of Trier, present-day Germany, in the year 1818 into a middle-class family. Marx studied a variety of disciplines, including law, philosophy and history, and became a preeminent philosopher, a revolutionary economist and a great leader. The revolutions of his time and his profound disapproval of the ca pitalist economic state inspired his works, particularly his concepts on authority and exploitation and his theory of history. This essay will compare the ethical and philosophical ideas of Immanuel Kant and Karl Marx. First, this paper will discuss the similarities between Kant’s theory of the person as an end, not as a mean to Marx’s idea of equality through a communist society. Second, it will discuss how Kant’s idea of freedom for all as method of achieving good will contrasts Marx’s idea ofShow MoreRelatedImmanuel Kant And Karl Marx3524 Words   |  15 PagesIn an effort to understand progress and its goal in humanity, philosophers Immanuel Kant and Karl Marx each present their theories with Kant believing progress is made through the reform brought on by antagonism and social instability in humanity which will ultimately lead to perpetual peace, while Marx argues progress comes in the form of a worker’s revolution and the adoption of true co mmunism that will lead to utopia. These German thinkers seek to define the guiding the force beneath humanity’sRead MoreKarl Marx And Its Impact On Society1306 Words   |  6 Pagesand services. Karl Marx believed in a utopian society where there isn’t a private ownership of production, where the state owns the means of production and the society would be classless. Although Marx did not believe in religion, parts of his theory can compare to certain ideas in the Bible. However, the eventual Communism that Marxism led to does not agree with God’s word. Influences of Marxism Karl Marx was born into a Jewish family in Trier, Germany in the year 1818. When Marx was a child, hisRead MoreKarl Marx s Influence On Society1423 Words   |  6 PagesKarl Marx may be regarded as one of the most influential thinkers and his views on how society functions have shaped the development of socialist and economic theories. Political philosophers have developed a variety of enlightened ideologies depicting how governments and societies are organized over the course of history. Marx’s influence by Georg Wilhelm Friedrich Hegel would lead to Marx’s view of history known as historical materialism, â€Å"Life is not determined by consciousness, but consciousnessRead MoreKant And Kant s Theory1368 Words   |  6 Pages Chapter 11: Question 8 What can be known According to Kant? Immanuel Kant (1731) was commonly known as the opponent of the utilitarianism. Kant believed that there are certain actions such as the murder, theft and lying that were prohibited regardless of the associated happiness that the action would bring. According to Kantian, there exist two questions, which human beings need to ask themselves before acting. One needs to rationalize, if everyone can act as he/ she proposes to act. If any caseRead MoreThe Social Construction Of The Industrial Revolution1150 Words   |  5 Pagessurplus by exposing anybody that was not the upper class. This tarnished the lower and middle class and they had to by any means, provide for themselves and their family. A new form of science was coming to be – social science. Emile Durkheim and Karl Marx defied all odds and opposed the quality of society. Today, these two men influenced us all in one way or another, but they have yet to see what long-term solitary confinement is like today; studying their t heories, one can try and see what theseRead MoreKarl Marx And The German Political System1427 Words   |  6 PagesKarl Marx was born on May 5th 1818 in Trier, Germany, which was then known as the Kingdom of Prussia. Karl was a philosopher, economist, sociologist, journalist, and revolutionary socialist. His work in economics laid the basis for much of the current understanding of labor and it’s relation to capital, and subsequent economic thought. He was born into a wealthy upper middle-class family. He attended school at the University of Bonn and later he studied law and philosophy at the University of BerlinRead MoreThe Political Philosophy of Karl Raimund Popper1139 Words   |  5 PagesKarl Raimund popper (1902 to 1994) was an influential philosopher of science, who philosophized about society, in much the same way he philosophized about science-in a critical spirit. His personal experience, as an Austrian Jew in the days of the Nazi Anschluss (meaning link up or anne xation in the German language), provided him a wealth of firsthand experience and insights into the nature of totalitarian governments. At a point in poppers life he was an enthusiast of Marxist socialism,Read MoreIs Democracy Promotion A Mask For Hegemonic Power?1546 Words   |  7 Pagesthinkers say that the spread of democracy will lead to peace. Immanuel Kant was the first who talked about the liberal peace. In the essay â€Å"On Perpetual Peace†, Kant’s intention was to get out states from their natural state, the state of conflict or the permanent war. â€Å"The practicability and objective realization of this idea of Federalism, inasmuch as it has to spread itself over all States and thereby lead to Perpetual Peace† (Kant, 1795, p.20). In other words, the premise of Kant’s work is thatRead MoreModernity and Classical Sociology Theory Essays1855 Words   |  8 PagesClassical modernity. Early modernity consisted of theorists such as Immanuel Kant, Jean-Jacques Rousseau, Adam Smith and Alexis de Tocqueville. Classical modernity consisted of theorists such as Karl Marx, Emile Durkhei m, and Max Weber. Many theorists have defined their own form of â€Å"modernity† which will be discussed throughout this paper. Karl Marx focused on Capitalism and the rise of social conflict as the basis of modernity. Marx felt that capitalism through industrialization had increased theRead MorePhilosophy 101 Essay826 Words   |  4 Pagesapologizes. Hegels philosophy of History, on of the greatest in the philosophy cannon, is the great philosophers greatest body of work. The philosophy of History is based on such ideals as the idea that Reason rules history. George Hegel used Immanuel Kants system of philosophy as a basis for his own, discarding a few ideas and adding some more. Particularly, he found fault with his idea of the underlying reality of everything, or noumena, can never be known. They exist in a plane outside of

How to Write a Descriptive Essay Free Essays

A lot of folks depict paradise as lying on some remote island overlooking a stunning sunset while feeling the sand between their toes. My conception may be somewhat different than most people. I can envision beaming music, and people as they frolic. We will write a custom essay sample on How to Write a Descriptive Essay or any similar topic only for you Order Now Where the party never stops, it keeps going and going like the Energizer bunny. The scenery will be the most divine of anything on this earth, more so than overlooking the flawless, sugarcoated snow covering the Rocky Mountains. Oh, my, the aroma coming from that city- like freshly cut bouquets of flowers on a sunny spring day. Forget about having a foul taste because it will leave only an everlasting angelic savor in your mouth. Paradise to me is cheerful music and people also, it has the most beautiful scenery one can only imagine. All the masses of people would start getting together holding hands in a circle with Jesus in the middle and start singing in a heavenly language. The city is filled with thunderous sounds of every instrument one can imagine. Then, the angles pick up tambourines hitting them in rhythm along with the music, while people start dancing before the Lord. All of a sudden, Peter, Paul, Job, and all the great men and women of God lift up their hands and sing out with all of their capacity to Jehovah Jireh. A rainbow is prolonged across the land. It has the brightest colors of blue, yellow, pink, and orange. It is so beautiful; the majestic colors make one want to reach out and touch it. A huge waterfall sets at the edge of New Jerusalem. The water is so clear one could see a speck of dust traveling down to the bottom. As the water surges down to the base, it makes a voyage around the frame of the city. I can picture blankets of flowers all over the place for it illuminates the whole location and adds gaiety. Oh, how breathtaking the aroma is over there. The fragrance is a mixture of jasmine, magnolia, and lilacs. The savoriness is a touch of sweetness, like getting a honeysuckle off of the vine and putting it on your tongue for the first time. Or the elation a baby gets from consuming a chocolate bar, and savoring every minute of it. Some would say paradise for them would be anywhere they view beautiful. But for me heaven is my paradise my future home. I can only imagine what the Lord has in store for me when I get to that great city. Until then I can only dream. But what I really want more than anything is to see Him and crown Him Lord of Lords and King of Kings. More importantly, my paradise would not be heaven without Him because He is the one that is truly paradise. How to cite How to Write a Descriptive Essay, Essays

Positive Accounting Research †Cause and Effect Free-Samples

Question: Discuss about the Positive Accounting Research. Answer: Introduction The topic of the review is Positive Accounting Research Cause and Effect Relationship. The review has been conducted of the article - Half a defense of Positive Accounting Research written by Paul V Dunmore. As the topic of the article defines the meaning as positive accounting research program can be viewed as half the scientific project. The main aim of the article is that to assess whether the positive accounting research can be considered as wider scientific project and whether it can help the large organizations to understand the cause and effect relationship of the human behavior. Thereafter research element has been focused along with the theoretical framework followed in the article. Then the limitations and the significance of article have been laid down and ending the concluding paragraph. Executive Summary The main aim of the author is to view the positive accounting research as the wider scientific project and as much broader than the concept of positive accounting research. The second major aim of the author is to ascertain how far this scientific project so undertaken will help the large organizations to understand the cause and effect relationship of the behavior of the personnel of the organizations. The author has used various theories and has found it very significant for the organizations. But due to some deficiencies the project cannot be said to be full and complete scientific project rather its a half scientific project. Questions Any type of research can be initiated and can be completed only when the question for research will be defined in clear and precise manner. In the article, the author has number of questions. The major questions are as follows: The positive accounting research is the wider scientific project and cannot be equated with the term of positive accounting theory. The positive accounting research so undertaken will whether help to the organizations in understanding the cause and effect relationship of human behavior. The behavior will be noticed only in case of the account settings like preparation of books of accounts, preparation of financial statements, etc (Christensen, 2016). Each of the three questions has gained its value from the very beginning. In the starting of the article, it has been apprised that the positive accounting research will help in understanding the cause and effect relationship rather than understanding the behavior only as defined by positive accounting. Thereafter all the other three questions are further supported by the Georgia theory, science basic imagines and the popper criteria. It has been flowed throughout the study without any lag including the description of various theories, their critical analysis and how far is the theory important for the research. Thus, the research question has and revolved throughout the study. Theoretical Structure The structure that the author has employed in his study is theoretical in total. At the very first he started from the basic theory of Georgia which states that: In the world of different group, no one is in total existence andIn case anyone do exists then that person will have no knowledge of that world andFurther in case that person who exists has knowledge of that then he or she will never be able to communicate other existing people of the fact (Williams,2012). Thereafter the structure was further developed stating that there is the scientific theory which is considered by every researcher before undertaking any research in any field: There is the world which consists of the different group of people or persons andIf any event happen in this world then the reason for the event is only because of the group present in the world andAny person can infer from the event so happened the number of observations andThe observations will only help the persons to understand the event but also the reasons and drawbacks of the same (Ghanbari,2016). After discussing these two theories and gaining the support for further research, the author has described the Kuhn Model which states that:Puzzles will be given to the members of the group andA person who will win will receive the reward andIts not for any intelligence work and the model applies only to Elite. The author further explains the popper theory of falsification of hypothesis and in order to better explaining the cause and effect relationship of human behavior the author has used the auditor and auditee relationship. Thus, this structure leads to basic research of the author. The Significance and Limitation In continuation of the theoretical framework, the author has received various limitations and the significance of the article. Some of the limitations have been accepted by the author in his article. First limitation is that he has himself after quoting the Kuhn model has accepted that the said theory will not be fit into the positive accounting research (Hauschild and Reimsbach, 2015). Second limitation that again he accepted is the non effective scientific project. The limitation has been accepted on the fact that the popper falsifications result is not found at par with the aim of the research. Due to this limitation the author has given the best qualities required for scientific research program. Despite of these limitations, the article has gained much significance and the same research has given the contribution to the field of accounting in various fields especially in understanding the auditor and auditee relationship. Through this significance the complex organizations have received many benefits from the research. Conclusion Through this article the authors main aim is to make the organization aware of the importance of understanding the human behavior of the employees of an organization and also observing and identifying the cause and effect relationship of the employees working in an organization. To make it possible, the author has viewed the positive accounting research as the scientific project as the science is the only subject which helps in understanding the cause and effect relationship of any event if any happens in the research area. Thereafter the theoretical framework has been developed and the significance and limitations have been expressed. Thus, to conclude the article has contributed more towards the organizations. References Christensen, H.B, (2016). Accounting information in financial contracting: The incomplete contract theory perspectiveJournal of Accounting Research,54, 399-424. Ghanbari, M., (2016), PAT (Positive Accounting Theory) and Natural Science available at https://www.irjabs.com/files_site/paperlist/r_2849_160224091446.pdf accessed on 14/04/2017.. Hauschild B and Reimsbach D, (2015), Testing vs Building accounting theory wth Experimental Research: Insights from management research, Journal of Behavioral Accounting and Finance, Vol.1, 83-89 Williams P, (2012), The Logic of Positive Accounting Research, Journal of Accounting Organizations and Society, Vol. 14, 5-9

Anastasio Somoza García, President of Nicaragua

Anastasio Somoza Garcà ­a, President of Nicaragua Anastasio Somoza Garcà ­a (Feb. 1, 1896–Sept. 29, 1956) was a Nicaraguan general, president, and dictator from 1936 to 1956. His administration, while being one of the most corrupt in history and brutal to dissidents, was nevertheless supported by the United States because it was viewed as anti-communist. Fast Facts: Anastasio Somoza Garcà ­a Known For: Nicaraguan general, president, dictator, and founder of the Somoza Dynasty of NicaraguaBorn: Feb. 1, 1896 in San Marcos, NicaraguaParents: Anastasio Somoza Reyes and Julia Garcà ­aDied: Sept. 29, 1956 in Ancà ³n, Panama Canal ZoneEducation: Peirce School of Business Administration, Philadelphia, PennsylvaniaSpouse(s): Salvadora Debayle SacasaChildren: Luis Somoza Debayle, Anastasio Somoza Debayle, Julio Somoza Debayle, Lilliam Somoza de Sevilla-Secasa Early Years and Family Anastasio Somoza Garcà ­a was born on Feb. 1, 1986, in San Marcos, Nicaragua, as a member of the Nicaraguan upper-middle class. His father Anastasio Somoza Reyes served as a Conservative Party senator from the department of Carazo for eight years. In 1914, he was elected vice-secretary of the Senate. He was also a signer of the Bryan-Chamorro Treaty in 1916. His mother Julia Garcà ­a was from a wealthy family of coffee planters. At the age of 19, after a family scandal, Somoza Garcia was sent to live with relatives in Philadelphia, where he attended Peirce School of Business Administration (now Peirce College). In Philadelphia, Somoza met and courted Salvadora Debayle Sacas, who had a politically well-connected family that objected to the marriage. Nevertheless, in 1919 they married in Philadelphia in a civil ceremony. They had a Catholic ceremony in Leon Cathedral when they returned to Nicaragua. They returned to Nicaragua and had a formal Catholic wedding in Leà ³n Cathedral. While in Leà ³n, Anastasio tried and failed at running several businesses: automobile sales, boxing promoter, meter reader for an electric company, and inspector of latrines at the Rockefeller Foundations Sanitary Mission to Nicaragua. He even tried counterfeiting Nicaraguan currency and only avoided prison because of his family connections. U.S. Intervention in Nicaragua The United States became directly involved in Nicaraguan politics in 1909 when it supported a rebellion against President Jose Santos Zelaya, who had long been an opponent of U.S. policies in the area. In 1912, the United States sent Marines to Nicaragua to bolster the conservative government. The Marines remained until 1925 and as soon as they left, liberal factions went to war against the conservatives. The Marines returned after only nine months away and stayed until 1933. Beginning in 1927, renegade general Augusto Cà ©sar Sandino led a revolt against the government, which lasted until 1933. Somoza and the Americans Somoza had gotten involved in the presidential campaign of Juan Batista Sacasa, his wife’s uncle. Sacasa had been vice president under a previous administration, which had been overthrown in 1925, but in 1926 he returned to press his claim as the  legitimate president. As the different factions fought, the U.S. was forced to step in and negotiate a settlement. Somoza, with his perfect English and insider’s position in the fracas, proved invaluable to the Americans. When Sacasa finally reached the presidency in 1933, the American ambassador persuaded him to name Somoza head of the National Guard. The National Guard and Sandino The National Guard had been established as a militia, trained and equipped by the U.S. Marines. It was meant to keep in check the armies raised by the liberals and conservatives in their endless skirmishing over control of the country. In 1933 when Somoza took over as head of the National Guard, only one rogue army remained: that of Augusto Cà ©sar Sandino, a liberal who had been fighting since 1927. Sandino’s biggest issue was the presence of American marines in Nicaragua, and when they left in 1933, he finally agreed to negotiate a truce. He agreed to lay down his arms, provided that his men be given land and amnesty. Somoza still saw Sandino as a threat, so in early 1934 he arranged to have Sandino captured. On February 21, 1934, Sandino was executed by the National Guard. Shortly thereafter, Somoza’s men raided the lands that had been given to Sandino’s men after the peace settlement, slaughtering the former guerillas. In 1961, leftist rebels in Nicaragua established the National Liberation Front: in 1963 they added â€Å"Sandinista† to the name, assuming his name in their struggle against the Somoza regime, by then being led by Luà ­s Somoza Debayle and his brother Anastasio Somoza Debayle, Anastasio Somoza Garcà ­a’s two sons. Somoza Seizes Power President Sacasa’s administration was severely weakened in 1934–1935. The Great Depression had spread to Nicaragua and the people were unhappy. In addition, there were many allegations of corruption against him and his government. In 1936, Somoza, whose power had been growing, took advantage of Sacasa’s vulnerability and forced him to resign, replacing him with Carlos Alberto Brenes, a Liberal Party politician who mostly answered to Somoza. Somoza himself was elected in a crooked election, assuming the presidency on January 1, 1937. This began the period of Somoza rule in the country that would not end until 1979. Somoza quickly acted to set himself up as dictator. He took away any sort of real power of the opposition parties, leaving them only for show. He cracked down on the press. He moved to improve ties to the United States, and after the attack on Pearl Harbor in 1941 he declared war on the Axis powers even before the United States did. Somoza also filled every important office in the nation with his family and cronies. Before long, he was in absolute control of Nicaragua. Height of Power Somoza remained in power until 1956. He stepped down briefly from the presidency from 1947–1950, bowing to pressure from the United States, but continued to rule through a series of puppet presidents, usually family. During this time, he had the complete support of the United States government. In the early 1950s, once again president, Somoza continued to build his empire, adding an airline, a shipping company, and several factories to his holdings. In 1954, he survived a coup attempt and also sent forces to Guatemala to help the CIA overthrow the government there. Death and Legacy On September 21, 1956, Anastasio Somoza Garcà ­a was shot in the chest by young poet and musician Rigoberto Là ³pez Pà ©rez at a party in the city of Leà ³n. Là ³pez was instantly brought down by Somoza bodyguards, but the president’s wounds would prove fatal on September 29. Là ³pez would eventually be named a national hero by the Sandinista government. Upon his death, Somoza’s eldest son Luà ­s Somoza Debayle took over, continuing the dynasty his father had established. The Somoza regime would continue through Luà ­s Somoza Debayle (1956–1967) and his brother Anastasio Somoza Debayle (1967–1979) before being overthrown by the Sandinista rebels. Part of the reason that the Somozas were able to retain power for so long was the support of the U.S. government, which saw them as anti-communist. Franklin Roosevelt allegedly once said of him: â€Å"Somoza may be a son-of-a-bitch, but he’s our son-of-a-bitch.† There is little direct proof of this quote. The Somoza regime was extremely crooked. With his friends and family in every important office, Somozas greed ran unchecked. The government seized profitable farms and industries and then sold them to family members at absurdly low rates. Somoza named himself director of the railway system  and then used it to move his goods and crops at no charge to himself. Those industries that they could not personally exploit, such as mining and timber, they leased to foreign (mostly U.S.) companies for a healthy share of the profits. He and his family made untold millions of dollars. His two sons continued this level of corruption, making Somoza Nicaragua one of the most crooked countries in the history of Latin America. This sort of corruption had a lasting effect on the economy, stifling it and contributing to Nicaragua as a somewhat backward country for a long time. Sources Editors of the Encyclopedia Britannica. Anastasio Somoza: President of Nicaragua. Encyclopedia Britannica, January 28, 2019.Editors of the Encyclopedia Britannica. Somoza Family. Encyclopedia Britannica, August 24, 2012.La Botz, Dan. The Somoza Dynastic Dictatorship (1936–75). What Went Wrong? The Nicaraguan Revolution, A Marxist Analysis, p. 74–75. Brill, 2016.  Merrill, Tim L. (ed.) Nicaragua: A Country Study. Federal Research Division, U.S. Library of Congress, 1994.Otis, John. Dictators daughter wants UPI, April 2, 1992.Walter, Knut. The Regime of Anastasio Somoza, 1936–1956. Chapel Hill: The University of North Carolina Press, 1993.

top 10 percent essays

top 10 percent essays Graduating top ten percent is a hard road filled with four years of all nighters, study sessions, and countless hours at the library. To graduate with this honor not only brings pride to ones parents but it also gives the student a special privilege. The top ten percent rule passed in 1997 (House Bill 588) by the 75th legislator automatically accepts these students to any public Texas University. While this may seem like a noble idea on the surface, in retrospect this gives an unfair advantage to the rest of the graduating class. Texas government believes that the top ten percent rule will encourage students to work harder in high school and increase the amount of minorities accepted into a public Texas University. Instead, it works against other hard working students who did not achieve top ten percent status but have other outstanding achievements. I believe that this rule excludes many deserving students and cause parents as well as public school systems to do irrational thi ngs to circumnavigate a well intentioned but poorly thought out bill. This rule should be abolished for the good of the future students. A great deal of hard working students who have made it their goal to attend the University of Texas at Austin are rejected solely on the basis that they are not in the top ten percent of their respected school. In the article Student Run Into to Ten Percent Law published in the Houston Chronicle, a promising 17-year-old student who wanted to follow in his fathers footsteps by attending the University of Texas was reject purely on the grounds that he was not in the top ten percent of his class. The rejection letter stated that his academic record did not meet the required competitive level(Nissimov, 1a) but his accomplishments such as maintaining a 3.94 grade point average and scoring a 1240 on his SAT (180 points above the national average) clearly states otherwise. His only draw ...

Learning journal focus Assignment Example | Topics and Well Written Essays - 250 words

Learning journal focus - Assignment Example Thirdly, one can use the general settings so as to select a â€Å"Theme†. This process involves deciding on the site layout and design, which is found on the tab labeled â€Å"Appearance† (Gerald, 2009).There are several details that were discussed in the lab that could be done on the template. For instance, One is able to preview the theme that he or she has selected, thereafter, select â€Å"Activate† so as to effect the changes (Gerald, 2009). It should be noted that one can customize a theme by designing and installing it on the blog (Gerald, 2009). In order to begin to enter new information to your blog, one would go to the â€Å"Pages† tab in the administrator dashboard and click â€Å"Add New† (Gerald, 2009). One should remember to always save regularly the new information being entered (Gerald, 2009). The page can also contain a document which can be hyperlinked. After this is done, one can present each page by clicking â€Å"Publish† (Gerald, 2009). Using this process, one can write the portfolio’s introduction and other pages in the site and thereafter simply click â€Å"Publish† so that the public could view the portfolio (Gerald, 2009). There are other things that one can do to improve the appearance of the portfolio, for instance, one can set and remove widgets. One can also take the comment box of the site page and make it look more professional and appealing. There are various examples of E-portfolio that were shown. Gerald, S. (2009, May 11). How to Make an E-Portfolio Using WordPress. Retrieved November 17, 2012, from Teacherly Tech: technology news, tips, and translations for teachers

Exam Essay Example | Topics and Well Written Essays - 2250 words - 2

Exam - Essay Example Employers are also required to report any workplace accident to Occupational Safety and Health Administration (OSHA), particularly those that involve death of an employee or hospitalization of five or more employees. Another requirement is for the employers to provide safe and healthy working conditions for the workers and the contractors. Such conditions include safe machinery and equipment, ensuring that the work place is safe through activities such as installing fire exits and emergency equipment. The employer is also supposed to provide adequate facilities for employees to ensure they are free from accidents and their health and safety is not compromised. Moreover, employers are supposed to ensure that the employees are informed and understand the instructions for them to operate in a safe and healthy manner. Additionally, the employer should ensure that the employees are aware of any possible negative effects that could be associated with their work. Additionally, employers are liable for any forms of injuries that the employers may incur when employees are performing activities especially the hazardous ones. This applies even when the person who causes the injury is a contractor. The McWane a major manufacturer of iron pipes for water piping and sewers has had several health and safety violations, which have resulted in numerous injuries and some death cases. After investigating, the working conditions at McWane, OSHA confirmed that the company had consistently flouts most of the work place safety rules. McWane was listed as one of the companies with the worst workplace safety records within America. Since 1995, the company has violated more than 400 safety measures. The violation result in serious accidents an example being crushing of one of the employees by a truck, which resulted in amputation of both legs. Such violations include the unsafe systems such as machineries and equipment of which were

Were the liberal thinkers of the interwar period wrong to believe that Essay

Were the liberal thinkers of the interwar period wrong to believe that peace can be secured through international law and institutions - Essay Example With the atrocities of World War I (WWI) still fresh in the memory of most politicians, and with world anarchy a realistic proposition, the only viable interwar option available in the war vs. non-war dichotomy appeared to be the â€Å"Balance of Power† strategy championed by some of the days’ great thinkers (Sylvest, 24). Strained international relations made â€Å"balancing† power in an equitable, mutually agreeable manner a lofty, but urgent, goal. Realistically, an international institution with multiple stakeholders, representing all major world powers seemed to be the way forward – considering the immense toll (human and economic) the war had taken (Sylvest, 28, Ranney, 4). From the outset, however, there was significant philosophical disagreement about the ultimate roles and goals of such an institution, both between and within governments. The British Labour Party maintained an internationalist (not dissimilar to the concept of idealism in many way s) perspective, having fought the war along nationalist lines. Specifically, the party maintained that world progress, the ultimate target, could only be achieved by way of global democracy and world law. In this way, the party, and the internationalists as a group, argued that a) the conditions of international politics were malleable and that b) deliberate reform was necessary to enact democratic conditions (Sylvest, 20). As with many burgeoning ideologies, some of the internationalist philosophies were divisive: a liberal faction of the party held that the state could not impinge on the inalienable rights of individuals, and a socialist internationalist faction, in Marxist style, argued that â€Å"working men have no state (Goldmann, 56).†Although the internationalist perspective became popular and gained momentum, it did not fully represent either of the dominant views of the day: idealism and realism. The realists maintained, (some would argue as a reaction to interwar i dealism), that the conditions of international politics could not be changed, a nation’s main duty was to isolate and protect itself, nation states were primary actors in international politics, that the international system reached a dynamic but peaceful equilibrium via natural struggles for power (as opposed to a central governing body), and that nations must help themselves – as opposed to relying on assistance from others (Schmidt, 435). Conversely, the retroactively labeled †idealists† of the time, bolstered and transformed by Woodrow Wilson’s commitment to American Exceptionalism and belief in the power of democracy (embodied and communicated through his â€Å"Fourteen points† speech), promoted an ideological that aimed to transcend the left-right divide and establish peace through ongoing commitment to moral and ethical concerns – even at the potential cost of negatively impacting the nation state. To many, the idealists’ belief in democratic peace theory - the concept that similarly democratic nations do not fight each other, was especially appealing (Hoogenboom, 190). Though much space and attention has been devoted in textbooks to the dichotomization of the realist and idealist viewpoints of the day, and the idea of a peacekeeping international institution is often synonymous with Woodrow Wilson, in truth, the origins of these ideologies and potential resolution strategies span back much further. Two centuries prior to WWI and Wilson, Kant’s (1972) Perpetual Peace posits that the natural position of governments towards counterparts is war – which creates problems because conflicts between humans are unethical and â€Å"inconsistent with the rights of humanity.† Kant argued that war could essentially be institutionalized and regulated in order to

Advantages And Disadvantages Of Accounting Standards Accounting Essay

Advantages And Disadvantages Of Accounting Standards Accounting Essay Introduction: In accounting, for every basis, identification and measurement of the elements of financial statement and the impact of the circumstances and financial status and work results should be defined in a form of standards. These standards are like the rules for accounting in any country. That is why they denote what should be mentioned in any companys accounts. Moreover, they guarantee that certain cases, approaches and requirements are taken into account normally. In addition, they help people who are interested in investment to make decisions by ensuring that they get appropriate information needed. This is the idea behind accounting standards. When we talk about accounting standards, the main thing that comes under them is the accounting report. According to the International Accounting Standards Committee (IASC), accounting reports are documents filled out by brokers that give details and facts about a new clients financial circumstances and investment objectives. The report may be updated if there are material changes in a client financial position. Based on the report, a client may or may not be deemed eligible for certain types of risky investments such as commodity trading or highly leveraged limited partnership deals. The second main thing is the framework. According to the Financial Accounting Standards Board in the US, the conceptual framework is the system of fundamentals and objectives that make consistent standards by knowing that the accounting report does not mean the rules but the guidelines. Actually, rules are set in the accounting standards which we can formulate from the framework. But when we face an interpretation conflict, it takes some requirements over the framework. International Accounting Standards Committee (IASC), http://www.iasb.org Accounting Standards, Advantages and Disadvantages: Having said that accounting standards are the provider of the rules, conditions and consistency, they may hold some pros and cons while they are being implemented and taken in any company. Efficiency and effectiveness can be gotten through consistency if different organizations apply them than other organizations in their financial transactions. If we ask ourselves about the main reason behind bookkeeping practices, the answer would be that companies with different forms and a wide range of data to be maintained are better than those that have the same data categorized less in the same shape and will face a very big problem in trying to do business together. Hence, the justice and court have standard operations and businesses in fact, should denote all of its operations and transactions. According to Elliot (2009) companies should organize their operations with standard clients, competitors, customers, and suppliers. If we want to issue clear standards of financial accounting, we hav e to take into account the direction of the economy to establish joint stock companies with large capital. Its necessary to expand the vision of accounting standards according to communication and delivery of accounting information to lead to the need for that information to let them assess the performance of businesses to make good decisions with regards to their investment. Accounting standards are a very significant practice as it leads to effective corporate governance programs. They also provide a useful mechanism to rebuild the corporate values. Schipper, K. (2003). Principles-Based Accounting Standards. Accounting Horizons, 17(1), 61-72 The Need for Accounting Standards: The need for accounting standards has been a very important aspect to ensure that comparability, accuracy and transparency are needed for the integration of European financial markets, which is according to the International Accounting Standards Committee (IASC). We need accounting standards to develop the measures of performance in any form of life, whether it is in financial reporting, returns and funds, or even playing a game. Actually, high quality financial reporting is connected with efficient capital markets so as to lead for investment to be well done. If we want the economy to function efficiently, we should have accounting standards because they help us reach our destiny. With accounting standards and good financial reporting, customers can get a clear image about business activities and financial conditions. To make it very clear, I will just mention a small example created by me that will really denote and clarify the real need for accounting standards in any business ent erprise. With known and organized accounting standards, when the amount of the net income of Fathiya Company and Abeer Company is 2 million Omani Rials, we are sure that we can make a meaningful comparison. According to Schipper (2003) says that without standards, we cannot get the core aspect of assurance, for instance, whether Fathiya Company is considering the orders of the future as current sales or releasing a big amount of its expenses. Financial Accounting Standards Board, http://www.fasb.org Business without Accounting Standards: It was clear that accounting standards are very important to any business. Businesses can do whatever they want to reach certain goals without the need for accounting standards, but not as well as businesses that take accounting standards into account. Without accounting standards, businesses cannot guarantee that they will consider their future list of objectives or will leave some expenses. Furthermore, businesses cannot organize operations with their customers, suppliers and even competitors without applying at least some accounting standards. Moreover, if businesses do not apply accounting standards, they definitely will not be able to structure their business well and will lead to the corporate values to be missed. Elliot, B. and Elliot, E. Financial Accounting and Reporting 13th edition, 2009 Chapters 5 and7 Accounting Standards in Oman and abroad: Oman has prepared the financial statements in accordance with International Accounting standards (IAS), the interpretations which are prepared by the Standing Interpretation Committee of the IASC and the requirements of the Commercial Companies Law of the Sultanate of Oman and the requirements set out in the rules for disclosure issued by the Capital Market Authority of the Sultanate of Oman, the disclosure is inadequate and is a negative phenomenon to a country which wishes to be strengthened further a good economy. Accounting standards in Oman may be somehow related to the accounting standards outside Oman, because, in some extent, they all come under the International Accounting Standards Committee (IASC). International Accounting Standards Committee (IASC), http://www.iasb.org Recommendations and Conclusion: As an accounting student, I recommend all companies in Oman to have a set of accounting standards and reports in order to build a reliable business that can rank them in the top of the list of good companies. To conclude, we should think of accounting standards as the key of success for different business enterprises. In addition, if companies apply accounting standards well, other companies will look up to them to do business strategies as well as they do.

The Effects of a Change in the Minimum Wage Essay -- Economics Workfor

The Effects of a Change in the Minimum Wage In 1938, the Fair Labor Standards Act was passed and ever since, the United States has required that all firms that do at least $500,000 worth of business per year pay their workers a minimum wage (â€Å"Handy† n.pag.). Because it affects so many workers in so many different aspects of the economy, the minimum wage plays a big part in the cost of labor and how firms deal with those costs. A change in the minimum wage, which would seemingly affect only workers, can actually be felt sometimes all the way down to the consumer, who might end up paying for it in the end—unless the firm finds another way to pay for the mandatory raise for all its workers, such as a decrease in its workforce or a change in the production process. These changes the consumer might not noticeably feel. A change in the minimum wage has several short-term and long-term effects on the economy that can be either beneficial or devastating to society at large. The arguments for and against the minimum wage have been ongoing. On one hand, it’s simply a supply and demand issue. As prices (or wages) rise, the demand for that product (or labor) decreases—in other words, employers will simply stop or slow down their hiring. If the minimum wage increases too much, then it could even force some smaller firms out of business. Then even more people will be out of work. On the other hand, better paid employees could feel more motivation to increase their productivity. And increase in a company’s productivity could be high enough that, in order to keep up supply, it might need to hire even more employees. In this case, raising the minimum wage has increased employment. So who’s right? Almost all studies of minimum wage ef... ... "Handy Reference Guide." ESA/WHD: Wage Hour Division Home Page. U.S. Department of Labor. 21 April 2001 . Neumark, David and William Wascher. "Employment Effects of Minimum and Subminimum Wages: Panel Data on State Minimum Wage Laws." Industrial & Labor Relations Review Oct 1992: 55. EBSCOhost MasterFILE Premier. 22 April 2001 . Partridge, Mark D. and Jamie S. Partridge. "Do Minimum Wage Hikes Reduce Employment? State-Level Evidence from the Low-Wage Retail Sector." Journal of Labor Research Summer 1999: 393. EBSCOhost MasterFILE Premier. 22 April 2001 . Wimmer, Bradley S. "The Minimum Wage and Productivity Differentials." Journal of Labor Research Fall 2000: 649. EBSCOhost MasterFILE Premier. 22 April 2001 .

Thesis Reading

The title of the thesis that I chose for my Thesis Reading is â€Å"BARKADAHAN SA MC: Communication within Peer Groups in Miriam College and how it leads the members to commit major violations of school rules. † It was written by four authors namely, Catherine J. Macasaet, Michelle Corazon S. Robles, Alexandrea Camille C. Rodriguez, and Anna Monica T. Torres. The thesis was published on February 9, 2008 and was submitted as a partial fulfillment of the authors’ requirements in Communication Arts. The problem of the said thesis is, â€Å"Does communication within peer groups in Miriam College lead its members to commit major violations of school rules? † and with this being said, their general objective is to identify whether communication within Miriam College students affect their chances of committing school violations. According to the findings of the group members of the thesis, based on the survey that they have conducted, almost all of their respondents are part of a peer group or what they mostly call as a â€Å"barkada. † Only 3 out of a hundred responded â€Å"no† when asked if they belong to one. And with this, those who answered â€Å"yes† to the question showed some symptoms of Groupthink that lead them to committing violations of school rules. The Groupthink phenomenon allowed the students of certain peer groups to have faulty decisions causing them to do wrong actions. The group also discussed the activities that peer groups mostly do and their self-evaluation of their school performance. With this, they have also included the number of people among their respondents who have encountered committing violations and their peers’ influence on this. The Groupthink phenomenon which was stated a while ago was the most evident situation that peer groups are commonly facing when together. Three of the symptoms present were the thought that each group’s actions are always right, that they always have undisputed choices in decision-making, and lastly, that every group does not consider the beliefs of out-groups. As an analysis of the problem stated for the thesis, the authors used two theories namely, Social Identity Theory and like what was mentioned a while ago, Groupthink Theory. First off, the Social Identity Theory was developed y Henri Tajfel and John Turner in 1979. It was used to comprehend the psychological foundation of discrimination within inter-groups. The theory has three elements in it which are categorization, identification, and comparison. The categorization element comes in when a person labels his or herself and other members of a group. Identification, on the other hand, is when a person identifies his or h erself as a part of a group which allows him or her to have a more sense of worth. Lastly, comparison is when the group members already compare their positive characteristics as a whole to the characteristics of other groups. The theory also states that groups look for confidence by positively distinguishing itself from other groups. The Social Identity Theory applies in the said thesis because, before actually studying the effects of communication of peer groups in their chances of committing school violations, the researchers first studied an individual’s process of being a member of the group through the visibility of the said theory in him or her. It showed that Social Identity is what mainly occurs first because a person labels his or herself, becomes a part of the group, and then compares his or her group to others. The theory is applicable because it helped the researchers identify how the participants of their survey identify themselves as part of a peer group. Moving on with the theories used in the paper, another relevant theory is the Groupthink Theory which was stated several times a while ago. This theory was developed by Irving Janis in 1972 and was based on human social behavior in which a hypothesis—that critical thinking is used to assess the efficiency of a group’s decision-making—was developed. Groupthink is actually a way of planning used by a group when their aim of agreement overcomes their assessment of other plans of actions. The theory also involves the group’s cohesiveness wherein the group’s involvement in each other affects their decisions—the more cohesive a group, the more pressure is applied on the members to preserve such cohesiveness. Such cohesiveness is visible when group members like each other, and would want to stay within the group, thus, not wanting to be left out. With too much of this said cohesiveness, there are dangers involved like not being able to exercise independent critical thinking, thus, having irrational decisions like hoices that are incomplete and involve risks. With these said, groupthink is actually a weakening of effectiveness in thinking because it affects how the groups actually consider different plans of actions and not just what they think is right. Groupthink Theory is relevant to the thesis of the researchers because it allows them to look at the process of decision-making by a group which is relevant in understanding how communication within p eer groups leads to commit school violations. The theory was used when the authors analyzed how each member of a group develops confidence and then starts to meet the terms of her whole group’s actions and choices. It is also applicable when the researchers were able to identify that the theory is the most apparent communication pattern within peer groups of Miriam College in such a way that after going through a phase of Social Identity which was stated a while ago, peer groups then tend to apply Groupthink which involves pressure within their group members to comply with the unanimous decision of the group as a whole. With having the thought that the group’s decision is what is right, they then tend to become confident with their actions which are sometimes, are already the violations of school rules. Because of faulty decision-making, peer groups are lead to disobedience of school policies. These are what the researchers have found out with the use of the Groupthink Theory of Irving Janis. With the help of Social Identity Theory and Groupthink Theory, authors of the said thesis were able to understand the effects that communication within the â€Å"barkadas† of Miriam College have on each of the members. The theories were actually very relevant in helping them find the results for their problem and were able to give answers to the questions that they have objectives of responding to. Both were able to help the researchers because having a thesis on peer groups, the theories also being about groups helped in defining the problem stated. Reference: Littlejohn, S. W. (2008). Theories of human communication 9th ed. Belmont, California: Wadsworth.

Free Essays on The Cost Of Educating The Next Generation

We live in a society where a college degree has become the single most important determinant of a young person’s chances of success. Yet with rising college tuition costs showing no signs of slowing down, it is increasingly difficult for low income students to achieve their higher education goals. A college education is viewed as the ticket to prosperity, a way to rise up out of poverty and live a wealthy life. â€Å"After all, education is the great equalizer in our nation. It can bridge social, economic, racial, and geographic divides like no other force. It can mean the difference between an open door and a dead end. And nowhere is this truer than in higher education† (Boehner). However, the rising cost of college tuition hinders lower income families from sending their children to college. With success being more directly linked than ever to knowledge, a college degree is of immeasurable importance. By these poorer students not being able to attend college, a cap is being put on the intergenerational progress of low income families. Cost factors prevent forty eight percent of college-qualified high school graduates from attending a four-year institution, and twenty two percent from attending any college at all. At this rate, by the end of the decade, more than two million college-qualified students will be completely denied the opportunity for a postsecondary education (Boehner). We are facing a crisis in the higher education system. As America grows even more into a knowledge economy, many students are facing fees that they and their families are unable to pay. Students are having to either give up their dream of a college degree, or â€Å"trade down† to a more affordable means of postsecondary education. Even more, now a basic education has expanded to include six additional years. This means that the public portion of a basic education has shrunk from covering one hundred percent of k-12 in the early 1970’s to t... Free Essays on The Cost Of Educating The Next Generation Free Essays on The Cost Of Educating The Next Generation We live in a society where a college degree has become the single most important determinant of a young person’s chances of success. Yet with rising college tuition costs showing no signs of slowing down, it is increasingly difficult for low income students to achieve their higher education goals. A college education is viewed as the ticket to prosperity, a way to rise up out of poverty and live a wealthy life. â€Å"After all, education is the great equalizer in our nation. It can bridge social, economic, racial, and geographic divides like no other force. It can mean the difference between an open door and a dead end. And nowhere is this truer than in higher education† (Boehner). However, the rising cost of college tuition hinders lower income families from sending their children to college. With success being more directly linked than ever to knowledge, a college degree is of immeasurable importance. By these poorer students not being able to attend college, a cap is being put on the intergenerational progress of low income families. Cost factors prevent forty eight percent of college-qualified high school graduates from attending a four-year institution, and twenty two percent from attending any college at all. At this rate, by the end of the decade, more than two million college-qualified students will be completely denied the opportunity for a postsecondary education (Boehner). We are facing a crisis in the higher education system. As America grows even more into a knowledge economy, many students are facing fees that they and their families are unable to pay. Students are having to either give up their dream of a college degree, or â€Å"trade down† to a more affordable means of postsecondary education. Even more, now a basic education has expanded to include six additional years. This means that the public portion of a basic education has shrunk from covering one hundred percent of k-12 in the early 1970’s to t...

How Inverters and Converters Work in Hybrids and Electric Vehicles

How Inverters and Converters Work in Hybrids and Electric Vehicles In a hybrid and other electric vehicles (EVs), two key elements work together to manage power and recharge the circuits. Here is how these critical components- the inverter and converter- work in tandem.   The Function of an Inverter Broadly speaking, an inverter  is an electrical device that converts electricity derived from a DC (Direct Current) source to AC (Alternating Current) of the type that can be  used to drive a device or appliance. In a solar power system, for example, the power stored by batteries charged by solar panels is converted to standard AC power by the inverter, which provides the power to plug-in outlets and other standard 120-volt devices.   An inverter serves the same kind of function in a hybrid or EV car, and the theory of operation is relatively simple. DC power, from a hybrid battery, for example, is fed to the primary winding in a transformer within the inverter housing. Through an electronic switch (generally a set of semiconductor transistors), the direction of the flow of current is continuously and regularly flip-flopped (the electrical charge travels into the primary winding, then abruptly reverses and flows back out). The in/outflow of electricity produces AC current in the transformers secondary winding circuit. Ultimately, this induced alternating current electricity provides power for an AC load- for example, an electric vehicles (EV) electric traction motor. A rectifier is a similar device to an inverter except that it does the opposite, converting AC power to DC power. The Function of a Converter More properly called a voltage converter, this electrical device actually changes the voltage (either AC or DC) of an electrical power source. There are two types of voltage converters: step up converters (which increases voltage) and step down  converters (which decreases voltage). The most common use of a converter is to a take relatively low voltage source and step-it-up to high voltage for heavy-duty work in a high power consumption load, but they can also be used in reverse to reduce voltage for a light load source. Inverter/Converter Tandem Units An inverter/converter is, as the name implies, one single unit that houses both an inverter and a converter. These are the devices that are used by both EVs and hybrids to manage their electric drive systems. Along with a built-in charge controller, the inverter/converter supplies current to the battery pack for recharging during regenerative braking, and it also provides electricity to the motor/generator for vehicle propulsion. Both hybrids and EVs use relatively low-voltage DC batteries (about 210 volts)  to keep the physical size down, but they also generally use highly efficient high voltage (about 650 volts) AC motor/generators. The inverter/converter unit choreographs how these divergent voltages and current types work together. Because of the use of transformers and semiconductors (and the accompanying resistance encountered), enormous amounts of heat are emitted by these devices. Adequate cooling and ventilation are paramount to keeping the components operational. For this reason,  inverter/converter installations in hybrid vehicles have their own dedicated cooling systems, complete  with pumps and radiators, that are entirely independent of the engines cooling system.

Midterm Exam Essay Example | Topics and Well Written Essays - 500 words

Midterm Exam - Essay Example The securities are supporting various political sides and hence creating a situation whereby a certain proportion of the population is not secure. Without fair security to all people, a country experiences political instability. In other countries, military leaders are being involved in politics and hence the forces side with them. In such a situation, a county is exposed to political instability since their security is not guaranteed. In the last decade, the phenomenon of coups in Arab regimes that has dominated the political world since 1950’s has come to an end. Most regimes have expanded their military forces and hence making a military coup very complex. The numbers of military officers have grown by over 200% (Cordesman 57). The fund of the military officers has also been increases and hence they cannot be lured to taking political sides through money favors. This has ensured that the military can guard the country’s political stability. From the above dig into, it is apparent that the military have been in involved in generating political stability and political instability in Arab countries. Discovery of oil in Saudi Arabia was highly welcomed, and it was anticipated that the country was going to rise highly economically. The demand of oil globally had been constantly increasing and hence the country focused on oil production leaving out the other economic activities. The countries oil export was very high and hence its currency value spear-rocketed making it difficult for other countries to purchase its exports. The domestic industries were negatively affected by the economic situation and hence limiting their growth and reducing the possibility of opening of new business. The local industries participate in state building, and when they are in a position of no or little growth, the rate of state building is very low. The collapse of many local industries due to the value of the currency in

Case Study Essay Example | Topics and Well Written Essays - 250 words - 17

Case Study - Essay Example 3. Testing for carrier or affected individuals with Tay-Sachs disease; blood screening for hexosaminidase-A (Hex-A) mutation in suspected individual that either have family history or are of Ashkenazi Jewish descent is used to identify carriers. Blood test is performed antenatal using chronic villus sampling and amniocentesis or after birth. 5. Function of lysosomes; they produce enzyme Hexosaminidase-A (Hex-A) that prevents buildup of fatty materials called GM2 ganglioside in the cells brain and nerves. This further averts malfunctioning of nerves and brain cells (Americo, Filho, & Shapiro, 2010). 6. Role of Hexosaminidase-A enzyme; this enzyme is responsible for abasement of GM2 ganglioside and many other biological molecules that have terminal N-acetyl hexosamins in both the brain cells and nervous cells. Deficiency of enzyme hexosaminidase A causes Tay-Sachs disease due to increased buildup of toxic GM2 ganglioside a fatty substance that destroys brain cells and nerves. This results in motor difficulties and other signs and symptoms. 7. Diagnosis of Tay-Sachs disease; blood test is analyzed for enzyme assay or biochemical examination that reveals the levels of hexosaminidase- A in an individual. Affected individuals have less -hexosaminidase A blood and other cells than non-carriers. 8. Management; Tay-Sachs disease has no cure; only management is to relieve symptoms. Prevent airway and lung problems; relieve dysphagia and medication for fits, muscle stiffness and eye problems (Chamoles, Blanco, Gaggioli, & Casentini, 2002). Chamoles, N. A., Blanco, M., Gaggioli, D., & Casentini, C. (2002). Tay-Sachs and Sandhoff diseases: Enzymatic diagnosis in dried blood spots on filter paper: Retrospective diagnoses in newborn-screening cards. Clinica Chimica Acta, 318(1-2), 133–137. doi:10.1016/S0009-8981(02)00002-5 Ohno, K., Saito, S., Sugawara, K., & Sakuraba, H. (2008). Structural

Prison Term Policy Recommendation Essay Example | Topics and Well Written Essays - 750 words

Prison Term Policy Recommendation - Essay Example Within the next five years, it is estimated that convicted inmates will increase the prison population by two-hundred thousand. Such an unprecedented increase in a population that depends fully on government support will cost twenty-seven billion dollars on the national scale (Ohlemacher). Indeed, the nation has already a massive flux of prisoners. In the last thirty years, according to Professor Craig Haney, incarceration rates have been increased significantly in the United States (Haney 2). Such figures will only put a drain on the state's fiscal budget. Therefore, it is necessary to be highly certain of the effectiveness of a long prison term. Since nothing is absolute, and the government should not be considered a treasury for experimental endeavors, this writer remains skeptical of the situation. A perfect example of criminal activity and the penal code is that of Richard Allen Davis. According to People Weekly, Davis started his criminal career burglarizing people which further led to more violent acts such as attempted rape and murder. He has been in prison many times. He had spent at least fourteen years in prison, but he can now never harm anyone due to California's three strike's law which gives life sentences to convicts with three accounts of criminal activity (Fields-Meyer). There are two conclusions I can reach from the Davis case. The first is the fact that any amount of prison terms is in no way a guarantee that a convict will exit with rehabilitated behavior. In fact, in a review of Davis, one can almost speculate that prison makes an individual even more aggressive and effective as a criminal. My second conclusion is that no matter how ineffective prison term is, society, in general, is safe from such an individual for the time they are in prison. Thus, no one in the free society will suffer from Davis for as long as he lives. In conjunction with simple armed robbery, it is necessary to take in all aspects it contains. It is a crime not restricted to stealing the material wealth of some sort, but an offense that includes violence. The mere fact that it is armed is a signal that the offender intended to threaten death if he/she is unable to apprehend what they desire. The Republican reports an incident of a burglarized woman, "She said prior to the robbery she was not hesitant to go into a city, especially for a cultural event. Now she feels fear not only in Springfield but other cities." (Spencer) This illustrates the graphics effects a simple robbery can have on people. It is not simply a loss of wealth, but a violent and psychological offense. At the same time, however, an act of retribution against violence may not cure the problem. According to studies performed by Professor Stuart Henry, nearly seventy-five percent of inmates have committed separate crimes before their incarceration. That means three out of four prisoners were arrested at least once before. This data would suggest that prison sentences have a seventy-five percent chance of failing in rehabilitating inmates. Furthermore, it is estimated that the illiteracy rate in prison is more than double over the general population. This indicates that convicts released from prison are uneducated and may be forced into criminal activity in order to survive.

Child Devlopment Essay Example for Free

Child Devlopment Essay Cognitive Development consists of imagination, sequencing, problem solving and memory, all these are featured in the boy I observed, Aaron King who was the little boy I chose to observe. He is a four year-old preschooler at the above named learning center. I started observing Aaron at the beginning of their circle time. During the circle time, Aaron amongst other fourteen kids in his classroom, sang the popular American Song: â€Å"IF YOU ARE HAPPY AND YOU KNOW IT, CLAP YOUR HANDS†¦. † While singing this song, the children’s voices were up and loud which indicated that they enjoyed singing songs. Aaron’s participation was great, he was so excited about the choruses, clapping stomping of his feet. All the children in turn repeated and imitated all the actions of the teacher; as she needed the audience and focus of the kids for easy understanding of the wordings including choruses of the song. Aaron standing close to two other kids, a boy and a girl sang the song with seriousness while clapping their hands stomping their feet at the same time. The teacher taught the Safety signs briefly. The children’s literacy is very high while learning safety signs as they were very interested in the emphasis laid in the safety signs. In order to ensure that the children understood what they were taught, the teacher asked Aaron what a particular sign stood for which he answered correctly. For example, stop sign is signified by a red color while â€Å"no bicycle† sign is signified by a cross on a bicycle, so on and so forth. The teacher taught the kids about â€Å"Me† book which described the parts of the body, however, she asked Aaron to touch his hands, elbows cheek which he did correctly. After singing the clapping song and some other songs, the teacher changed the activity to coloring books. Meanwhile, Aaron moved from one place to another. He jumped and hopped around the classroom showing excitement. At a time, the teacher had to sit him down â€Å"Aaron sit down and do your coloring † He sat down to color while another boy watched him doing the coloring. Bryan Joy who sat together sharing the same table with Aaron were also coloring; they also talked to one another in friendly manner while looking at each other’s work. Aaron was as excited as he was coloring his book. He finished his coloring using nice colors to color different animals indicating that he had a good taste. He also made a ship with legos, I asked him why he made a ship, and he told me that he would like to be an architect. Aaron amongst others was able to write their names and figure out pictures on the paper. For example, the letter Bb for ball and drew a line to join the letter to the picture of ball. He was able to do that for all the alphabetic letters to compliment individual pictures on the paper. Soon, Aaron stood up to go to the library; as he got to the place where the inscription of â€Å"Quiet Zone† was, another boy ran towards him and pushed him together with the book that he just picked â€Å"Alphabet adventure†. He staggered, but he immediately got control of himself while he looked so surprised that he was pushed without doing anything. He reported the matter to the teacher â€Å"Ms. Patty, Josiah push(ed) me † then the teacher told Josiah to say sorry to Aaron which he did, then they both hugged one another. Thereafter, he went to sit down quietly in the library corner to read his book. He opened up the book so fast as if he knew where to read, then he stirred at a page that really caught his attention and started reading quietly. In summary, Cognitive Development is a very important outcome of learning for preschoolers as they always have their brain developed through creative arts. This consists of imagination, sequencing, problem solving and memory; all these are featured in the boy I observed. Acting drama is acting another character by putting on the costumes – for example, acting as a professional doctor or a lawyer or a nurse can be an eye opener to the preschoolers on what profession they may aspire to be in the near future; Aaron wants to be an architect, he says he likes to put up beautiful buildings. A good imaginative skill is very important for preschoolers to become smart; similarly, sequencing – doing things in an orderly manner is also a good learning skill. Ultimately, Aaron Kingsland has all these qualities. Child Development 201 A Preschool Language Literacy Development Observation Child’s Name: Aaron Kingsland (An imaginary name) Date: October 7th, 2011 Time: 9:00am – 11:30am. Observer’s Name: - Location:Early Creativity Learning Center Classroom LANGUAGE LITERACY DEVELOPMENT OBSERVATION OF A PRESCHOOLER 4 YEARS OLD. My observation of language and literacy in a preschool classroom for children of four and five years old was interesting. Aaron Kingsland (four years old) was the preschooler at the above named learning center whom I chose to observe. I started observing Aaron at the beginning of their circle time. The kids in the classroom were seventeen in number – eight girls and nine boys. I observed Aaron in particular in the class for two and half hours from the beginning of the circle time till the end. The primary language used by the teacher was English; Aaron also speaks same language as well as the whole class. Language is said to be a means of communicating ideas, feelings. There are four basic developmentally appropriate practices and clear language outcomes in the preschool classroom I observed. They are Literacy Development, Intellectual, Physical, Social and Emotional Developments. Literacy is a very important developmental appropriate practice. The four basic skills which young children need are Speaking, Listening, Writing and Reading. These were ultimately displayed by Aaron in the circle time activities performed that morning. During the circle time, Aaron amongst other seventeen kids in his classroom, started to sing the popular American Song: â€Å"IF YOU ARE HAPPY AND YOU KNOW IT, CLAP YOUR HANDS†¦. † If you are happy and you know it, clap your hands } Thrice. If you are happy and you know it, then your face will surely show it †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. } If you are happy and you know it, clap your hands } If you are happy and you know it, stamp your feet †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦} Thrice. If you are happy and you know it, nod your head †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ } Thrice. If you are happy and you know it, do all three †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. } Thrice. While singing this song, the children’s voices were up and loud which indicated that they enjoyed singing songs. Aaron’s participation was great, he was so excited about the choruses, clapping stomping of his feet. All the children in turn repeated and imitated all the actions of the teacher; as she needed the audience and focus of the kids for easy understanding of the wordings including choruses of the song. Aaron standing close to two other kids, a boy and a girl sang the song with seriousness while clapping their hands stomping their feet at the same time. The teacher taught the Safety signs briefly. The children’s literacy is very high while learning safety signs as they were very interested in the emphasis laid in the safety signs. In order to ensure that the children understood what they were taught, the teacher asked Aaron what a particular sign stood for which he answered correctly. For example, stop sign is signified by a red color while â€Å"no bicycle† sign is signified by a cross on a bicycle, so on. After singing, the teacher changed the activity to coloring books. Meanwhile, Aaron moved from one place to another. He jumped and hopped around the classroom showing excitement. At a time, the teacher had to sit him down â€Å"Aaron sit down and do your coloring † He sat down to color while another boy watched him doing the coloring. All the Children talked and cooperated with one another in friendly manner. Bryan Joy who sat together sharing the same table with Aaron were also coloring; they also talked to one another in friendly manner while looking at each other’s work. Aaron was as excited as he was coloring his book. He finished his coloring using nice colors to color different animals indicating that he had a good taste. Soon, Aaron went to the library and sat close to the place where the inscription of â€Å"Quiet Zone† was hanging. He picked a book â€Å"Alphabet adventure†. He went to report a boy who pushed him on his way to the library to his teacher, he said â€Å"Ms. Patty, Josiah push(ed) me † The teacher took an appropriate action by telling Josiah to say sorry to Aaron and he did, then they both hugged one another. Thereafter, he went to sit down quietly in the library corner to read his book. He opened up the book so fast as if he knew where to read, then he stirred at a page that really caught his attention and started reading quietly and studiously. In summary, Language and Literacy development is the use of words to communicate ideas, listen and comprehend others’ ideas. Reading, talking and expressing what they do and following directions go a long way for preschoolers Through reading, Aaron amongst other peers has book knowledge, comprehension and appreciation of what he read. More importantly, literacy goes a long way in our society and even in the world.

Marketing Strategies Of Loreal Marketing Essay

Marketing Strategies Of Loreal Marketing Essay The market chosen for this assignment is for cosmetic products which have already a huge market and growing at a rapid rate with consumers having contrasting working attitudes and style, and companies producing goods according to the local requirement in accordance to the wants of the customers and consumers. This is more evident when we compare the DE (Developing and Emerging) pyramid of global population in 2009 getting transformed into a Diamond from a positive transition from Not Yet to Aspiring and to Have Lots. This assignment compares and contrasts the way in which two different companies, LOreal and Unilever carry out their international marketing. Initially this assignment revolves around the two mega cosmetic brand industry LOreal and Unilever and their marketing tactics and strategies around the globe in a few countries. LOreal a cosmetic giant is operating in over 130 countries worldwide and recorded a turnover à ¢Ã¢â‚¬Å¡Ã‚ ¬ 17.5 billion in 2009. The company records a consistent growth of over the years while there is a dip from 2008 to 2009 especially due to economic slowdown in the global market. The consistent growth of the company and the share in the particular market is due to its varied marketing activities and innovation in Research and Development. The Company, in 2009, has spent à ¢Ã¢â‚¬Å¡Ã‚ ¬ 5.4 Billion as Advertising and Promotion which is close to 30% of their annual revenue and à ¢Ã¢â‚¬Å¡Ã‚ ¬ 0.6 billion in Research and Development, almost quarter of their annual Operating Profit. The company differs itself from other companies in the sphere of product/service design; packaging; brand name/logo; price; advertising; sales promotion; distribution channel(s). Their website reads: At LOreal, we have made cosmetics the focus of all our energy and know-how for nearly a century. We are fully committed to putting all our expertise and research resources to work for the well-being of men and women, in all their diversity, around the world Unilever, another multinational giant operating in 100 countries (products sold in 170 countries) recorded annual revenue of close to à ¢Ã¢â‚¬Å¡Ã‚ ¬40 billion in 2009. Unilever spent à ¢Ã¢â‚¬Å¡Ã‚ ¬5.3 billion (13% of their revenue) for their Advertisement and Promotion budget and close to 18% (à ¢Ã¢â‚¬Å¡Ã‚ ¬0.9 billion) on their Research and Development. Unilever realise that innovation is key to their progress, and through cutting-edge science they are constantly enhancing their brands, improving their nutritional properties, taste, fragrance, or functionality. It is quite interesting to read the first sentence of their website: On any given day, two billion people use Unilever products to look good, feel good and get more out of life Global reach allows both the companies to get closer to consumers in local markets to understand diverse needs and priorities of peoples lives in so many different ways. The success of Brand LOreal lies in the fact that the company succeeded in reaching out to the customers of different countries of the world, across different income ranges and cultural patterns, giving them the appropriate product they are worthy of. The area of expertise of LOreal being that it succeeded almost in every country that it entered. The strategies of LOreal was varied enough to help it and stop itself from restricting itself in a single country. LOreal sold its product on the basis of customer demand and country want rather than keeping the product identical across the globe. It built ample number of brands or mammoth brands entrenched to the restricted culture and which appealed to a variety of segment of the universal market instead of generalising the brand and edible in innumerable culture. LOreal went on to being a local product in every international market. The brand extension of LOreal also came in the same sector or the same segment of market. LOreal believed i n growing its expertise in the segment it is conscious of rather than going into a completely new sector of market LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their (the brands) country of origin, turning what many marketing gurus considered a narrowing factor into a marketing virtue. As a senior LOreal manager put it, You have to be local and as strong as the best locals but backed by an international image and strategy. We have made a conscious effort to diversify the cultural origins of our brands. Brand Extensions LOreal realized the need for caution in case of brand extensions. The company extended its brands after doing a thorough research. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were sceptical. Retailers say the value isnt there. We say it is that the child establishes value. We were pretty tenacious. mentioned Carol Hamilton, 45, senior VP-marketing for the LOreal retail division of Cosmair LOreal professionals mechanises with LOreal professional salons in order to not only promote their product but also to help hairdressers to have a vision, excel and accomplish. LOreal has divided their product range in five different categories to focus its marketing activities exclusively designed for the targeted market audience. Professional products for the service sector business holders like hair salons. Consumer Products for mass consumption of local people. Luxury Products for those who want to pay a little more extra and who are cautious about how they look. Cosmetics general cosmetics. Body Shop a new sector of product range said to have based its products after getting inspired from the nature. The body shop was founded in 1976 in the United Kingdom well known for its strong product base of natural ingredients and having a network of over 2550 stores in 63 countries Unilever on the other hand is a British-Dutch multinational company owning ample number of consumer products in the food, beverage and the personal care product sector. Promises to give a consistent evolution in the sustainable living plan of the commoners. In a world of hype and stereotypes, the Dove Unilever provides a refreshing alternative for women who recognise that beauty isnt simply about how you look but it makes a genuine difference. Dove Unilever is committed to widening the definition of beauty for women because it believes real beauty comes in all ages, shapes and sizes. To help enjoy your own brand of beauty, Dove provides an extensive range of cleansing and personal care products that make a genuine difference to the condition and feel of skin and hair. Dove is the UKs top Bar Soap brand and 45% of the population bought a Dove product in 2010. In fact, 10.1 million women use Dove every week in the UK. Unilever first launched its products in the US during the 1950s, and in 1957 the basic Dove bar formula was refined and developed into the Original Dove Beauty bar. It was launched as a beauty soap that was clinically proven to be milder on dry and sensitive skins. The following years saw the launch of more bath time treats like beauty baths and moisturising body washes. Unilever Dove then expanded its brand into antiperspirant deodorants and Pro-Age, a range of skin cream and hair care products specifically designed in accordance to the requirement of the local women. Unilever re-defined the definition of beauty for women. In 2010 Unilever Dove came out with another revolutionary product of Damage therapy which could be used by the consumers at home rather than spending a fortune on other beauty therapies to keep their hair strong damage free. In 2010 Unilever also diversifies its Dove products from the female sector to the male and hence the birth of a completely new brand of products in which Unilever had never stepped its foot into, the Dove Men Care brand was formed offering deodorants and body washes specifically designed for the male skin. LOreal entered India with the hair colour product, they changed the way consumers viewed the product. From being a product for the old-age to turn grey hair into shining black, LOreal targeted the young market for whom looking stylish and to the modern mark wasimportant, a very tough job to change the mind-sets of the people. Dove entered India in the late 1993. Dove-known to be a custodian to promise gave products to women to satisfy them all over the world. Dove started giving out products which fitted to their customer requirement in the female sector. In India Dove became the fastest growing hair care shampoo product in fifteen month of its launch proving its Promotional strategies to be worth. LOreal launched a shampoo+oil in India under Garnier brand name which is best suited for local Indian market but Unilever standardized the product rather than launching a new brand in a local market. LOreal focuses on target customers and then tailored their supply chain model according to the need of the specific geographical location while Unilever focus on mass market and depend on the overall economic development and the increasing purchasing power of the people. Portfolio of Brand management of Unilever is quite huge although 75% of their revenue comes from only 25 major brands. Therefore strategy of Unilever is on a much broader scale of mass consumption. However, LOreal spends their major advertisement activities towards focussed clientele and depends heavily on new product innovation; in 2009 alone LOreal has filed for 674 patent applications. ADVERTISING LOreal-because you are worth it, gives a kind of a fulfilment to the consumer that the kind of product the consumer was looking for, this is it. It gives the customer the belief that the product worth a lot and hence they are worth it validates to them being as worthy as the product though most of planning and thinking is only a virtual belief. LOreal started its advertising campaign in the late 1920 via posters and other such mediums. It first time appeared onscreen in 1950s in movies. In todays date LOreal got celebrity of all ages to promote their product. The strategy that LOreal used here is to use local celebrities to whom the common man relate to rather than having just one celebrity to promote their product globally. For example in India LOreal used ex Miss World Aishwariya Rai to promote their product where as in the United Kingdom they used Penelope Cruz to promote their product. This got LOreal the image of Traditional Beauty. LOreal knew that the best way to attract customers was to bestow the customers with the image that they could become as beautiful as their favourite celebrities. Dove on the other hand used the tactic of complementing their customers giving them a profound positive vibe by giving a positive line of you are beautiful. Dove uses various creative marketing strategies like using Facebook which is a social commerce networking site to promote its product. Dove has made its products available to the customers on the social website. Dove believes that it makes complete sense to move from a social networking website to a purchase worthwhile at the same place.Launching a competitive advertisement in competition with LOreal with the tag line Dove is No.1 Shampoo sending prospective customers personalised emails with such adverts and making customer believe that it is the best the customer can get. Given the image of real women Dove never used or endorsed their products through celebrities like in the case of LOreal. Instead Unilever built a new strategy for Dove. Given the cote of being Real Women Dove used a corporate advertising strategy by various cultures of women and projecting an image of self-satisfaction for the Unilever brands. Unilever tried to get their customer in the real world and by not giving them a fake hope that they could be liketheir favourite celebrity but giving them a hope that they could be beautiful with the real beauty bestowed in them. Unilever made its product Dove available to the customers through Facebook and other social networking sites in the United States and other parts of the world, with Unilever unveiling the new ecommerce offering shortly Marshall Manson, Europe Middle East and Africa managing director of digital at Unilevers PR agency Edelman, said: It makes sense to allow users to move directly from a social word-of-mouth recommendation, or from information a brand has shared, to purchase. He also said that the move makes it easier for Dove to connect social activity with business values and measure their effectiveness. The news comes just days after a study by Foresee found that consumers prefer email marketing messages than social media interactions with retailer websites in the UK. Larry Freed, president and chief executive officer of ForeSee Results, said brands need to be aware of how their target markets are influenced by promotional emails, advertising on Facebook or word-of-mouth recommendations. SALES PROMOTION In India LOreal brought the international style by transforming the looks in the form of amenities to its customers. LOreal marked its products through hair salons, owning over 2000 saloons over 36 cities in India. LOreal and Unilever competed on getting positioned in the shelf-space in the United States to be in the eye of the customers. Dove on the other hand promoted its product by positioning itself the best that is as the number one product and also with the help of dove the seven day challenge, where dove promised healthy hair or money back guarantee. In the United States Dove bought about the half-faced challenge. Dove asked the American customers to use the product on half of their face and feel the difference. Dove relies on websites to carry out its major sales promotions. Dove used theOscar ceremony by paying huge amount to broadcast live on television on the prime advertising time a 45second advertisement to bring their product into the eyes of the people. The real beauty code used by Unilever for Dove gained a lot of intangible possession towards Dove by Increasing customer loyalty and sales towards the brand. This led to a continuous rise in the sales of Dove; from 2005 to 2006 sales of dove grew by 10.1%. LOreal on the other hand promised a reduction in the hair fall or healthy hair. LOreal carried out its sales promotion having a wide assortment with varying range of products for premium and the middle class. Though LOreals premium product was at low demand, LOreal kept on reinforcing them through promoting their premium brand as a look of necessity. LOreal produced its goods in the form of services to the market by distributing it through professional hair-dressers. LOreals products came with various names such as the LOreal Paris hair colour which imbibed the country name in the brand which fostered the customer the urge of possessing that product. WEBSITE The LOreal website not only gives a brief introduction of its varied product features but it also gives information about the company history and also about the various product ranges for women in the market supplementing it with a little extra of for women categorising it specifically for them. LOreal in China launched a website in mandarin to help customer easy accessibility and making it easy for them to use the website. Due to this strategy of LOreal the customers felt more close to the brand and made it easy for the customers to access the product easily. Unilever for dove maintains its simplicity in its website also but to it dove also adds up a space for testimonials to looks at the customer response and also gave out various offers and promotions. To that Dove had also added up an interactive session and video to show how dove has helped peoples hair giving the customers the proof to what they claimed. They also came up with advertisement of the websites specific to that part of the region. Unilever wanted the local customer to be able to relate with the brand and see for themselves how they could look beautiful just by themselves. For example the Indian website had adverts of Dove dry hair shampoo which helped rough dry hair and prevented split-ends whereas in the United Kingdome Unilever had a range of special shampoo to reduce and prevent hair fall which generally happened in accordance to the hard water. DISTRIBUTION CHANNEL A market channel is one of the most important factors in the marketing of a product. It closures the period, space and hole in the market between the consumers and the product manufacturers. In India to distribute its product Dove Unilever uses three approaches, indirect coverage, and direct coverage and Streamline method. Dove Unilever looked out for short supply-chain for distribution to meet its customers needs and to reach out to a huge population. In India Unilever elected sub-stockist that covered up the mass part of the marketing areas where as in the Unites Kingdome Unilever were in direct contact with the retailers. Over 180 million units are produced in the United Kingdom annum and 65% of it is exported overseas. LOreal believes that its their obligation to generate value for the customers and hence adopts various sales strategies to the precise distribution channel of every individual market. http://en.oboulo.com/l-oreal-s-penetration-into-the-indian-market-64841.html http://company.monster.com/lorealusafr.aspx With 290 subsidiaries, more than 100 distributors and 42 plants, all spread out in about 130 countries, LOreal is the leader of the cosmetic industry. The group has begun its internationalisation in 1912 by following three steps: à ¢Ã¢â€š ¬Ã‚ ¢ First, commercialisation of professional shampoos to hair-dressers via distributors in near Europe (Spain, Italy, Great Britain, Germany and Poland) and in the Americas first landing; à ¢Ã¢â€š ¬Ã‚ ¢ Second, local firms are taken over for example in the USA (Redken 1993, Maybelline 1996 etc.), in Argentina (Miss Y lang 2000) go native; à ¢Ã¢â€š ¬Ã‚ ¢ Third, subsidiaries (production, research and development) are directly created (Greenfield investment) without any first passage via distribution. It is the case in Asia (Japan and Hong Kong) globalisation. The group has to face harsh competition and new stakes like diversify its product segments (baby-boomers which become mammy-boomers; American, French and Japanese young with specific tastes; and men), exploit new means of distribution (like on line sales) and finally, take advantage before the competitors, of new emerging markets like Asia, India, Latin America, Africa and East European countries. When LOreals Professional Products Division entered India in 1997, hairdressing Industry as a market segment is almost insignificant. There were no organized education and training, couple of dubious domestic products and prohibitive expensive foreign brands. The first strategy of LOreal was to exploit this inherent gap in the nascent industry and invested heavily in hairdressing and training. Their head start also ensured broad distribution in the focussed market. We skim the top 100 cities in India and have the largest salon base in the country, of which 20 per cent is exclusive to us, contributing to 40 per cent of our revenue. Says Sharma, Director, LOreal Professional Products Division. He further adds Our biggest cost is the education of our trade. We have over 40 trainers; its an entire machine that needs constant oiling. In 2009, this industry alone in India isà ¢Ã¢â‚¬Å¡Ã‚ ¬ 33 Mio, growing in double digits, and LOreal Professional Products Professionnel and Kerastase are market leaders. LOreal Professional Products prides itself on a product they believe is technologically unmatched. 3.5 per cent of our sales are pumped back into research development; the best technology goes back into the trade, says Vismay Sharma, director, LOreal Professional Products Division. The challenge is to beat competitors who is adopting the same strategy. But competitors are eating into the same strategy. Both Schwarzkopf, at the number two position in the industry, and Wella have launched technical training centres. Schwarzkopf even launched a by-invitation-only hairdressers club and flew 150 members to Goa for an inaugural meeting. Strategy of Schwarzkopf is to demand an increased commitment to turnover in return from these loyal and exclusive customers to become high volume buyers. Wella, the other brand which entered India in 2001, is aiming to be in 5,000 salons by June 2006. LOreal organizes Colour trophy, a nationwide quest to find the most creative hairdressers in the country and also sponsor hair shows besides their annual showcasing of global fashions in hairdressing and colour to give a platform to unleash creativity and lead to creating new trends in the industry. And in a revision of distribution strategy, Schwarzkopf has just begun retailing their hair colour range to power growth. Sharma reacts, LOreal Professional Products began by selling through Parisienne salons. Thats at the heart of our business; we will not dilute it by retailing for home use. Okay, so the LOreal brand is strong, well established within target markets, and Sharma claims sales are up in India, although figures dont come by easily in the discussion. Well, this was the time, then, to become more proactive than ever before; to begin the task of figuring out just what it was going to take to sustain their competitive advantage and ensure that they stay at the cutting edge of their field. And so, in February this year, LOreal announced the arrival of Matrix (their number one brand in the US), an affordable range of hair products to add to their existing offering to offer Indian hairdressers the option of using a professional brand at this price point. The value proposition is similar. Both brands offer all the support hairdressers need, from education, complete in-salon marketing, and salon promotions. Matrix, however will thrive on depth of distribution, with a training centre in every city it retails in. LOreal India is the only company to offer products at three different price points luxury, premium and affordable. With this they will have a combination no one can beat. LOreal hasextensive campaign for LOreal Paris Lip Colour. They also wish to modify the product by adding SPF, so that lips can be protected from harmful. They are also putting ads in TV and out of home advertisements like hoardings, at malls on digital screen Marketing Strategy Distribution: Will widen distribution network by giving various incentives to distributers, retailers, stockiest in order, not to loseself-space to competition. Promotion: Will be distributing complementary lip care guide on minimum purchase, having tips on how the various brand ambassadors of LOreal Paris apply Lip Colour on themselves and take care of their lips. Social Responsibility: LOreal supports campaign for safe cosmetics which was started in October 2007. This will help in building consumer confidence, that LOreal Lip colour is safeBrand Management LOreal had built a dozen or so mega brands rooted in the local culture and appealing to different segments of the global market. Instead of homogenizing the various brands and making them palatable in myriad cultures, Owen-Jones decided to embody their country of origin, turning what marketing experts considered a narrowing factor into a marketing virtue. LOreal believed as being local but being backed up by the global international image diversifying the traditionalroots of brands. Brand Extensions: LOreal realized the need for caution in case of brand extensions. When LOreal decided to enter the kids shampoo category in 1998, it debated whether to launch a new brand or go for an extension. The company realized the LOreal name, long associated with womens hair care, would capture instant credibility with moms. But Kids was really a child-oriented product. When LOreal first unveiled its LOreal Kids shampoo line early 1998, retailers were sceptical. Advertising and Promotion LOreal backed its product innovations with the twelfth-largest media budget in the world. In the late 1980s and early 1990s, external charges, which included LOreals advertising and promotions expenditure jumped from 37% to 47% of sales. LOreal increased its global ad spending to $1.25 billion in 1998. LOreal had a unique promotion policy for all its brands. A brand, which sold in mass-market outlets, advertised and promoted itself in a way similar to brands sold in department stores. Corporate Structure LOreal was organized as a clutch of small profit centres, some with as few as ten employees. The companys work culture encouraged audits and budget meetings to focus less on the spilled milk of the past, and more on leading indicators of how things would look at year-end. These meetings encouraged discussions to find out which overlooked products showed signs of life but were undercapitalized and which products were not matching expectations and needed pruning. The structure allowed LOreal to move fast Competition LOreal faced competition from various formidable rivals. On one side, cosmetic majors like Revlon and Avon and Nivea vied for shelf space. On the other, there were the giant FMCG companies like Unilever and PG. There were also local competitors like HLL-Lakme in India, Dark and Lovely in Africa, and the erstwhile Shu Umera in Japan (LOreal later acquired this brand). Dove brand has grown inIndia from a mere à ¢Ã¢â‚¬Å¡Ã‚ ¬12.5 Mio to à ¢Ã¢â‚¬Å¡Ã‚ ¬85 Mio in 2006 with products across the soap, shampoo, deodorant and skin care segments.Dove brand became Indias premium brand within one year of its launch. Some years ago the key to success was penetration in the market but it has changed now to educating the target customers about the benefit of the product and using it the right way. Unilever in India is well positioned because they have the right portfolio, focussed brands and operates at various price points. Being the market leader in India and estimated market growth is at 40-50%, Unilevers strategy is to build the market and translate other opportunities for launching new products like serum, masks and treatments under umbrella brand of Dove. To continue its leadership position, Unilever is constantly upgrading Dove from time to time to meet customers needs like Dove Daily, Dove dry therapy, Dove breakage therapy and son on. Levers strategy is to build rural market for increasing consumption level. Market estimate that 80% rural population have used shampoo but the big challenge is to convert the one time consumers to repeat purchasers, are they buying next weekà ¢Ã¢â€š ¬Ã‚ ¦.next month, next quarter? The strategy and challenge is to go deeper to media dark villages and build sales which will become the market of the future. Just for an example close to 30-40% of UP, the largest state in India, is media dark. Unilever in India has started running one of their largest consumer connect initiatives Khushiyon Ki Doli. It allows them to go deeper to villages with population of 5000 people. The heartening part is that consumers are will to embrace new things in life if they see a value proposition. The strategy of Unilever is broadly on the following basis: Adopted Total Productive Maintenance (TPM) which means Zero Error and Zero Loss Short supply chain module to enhance customer service To meet everyones needs at various product level and price points Penetrate, educate and build markets for the future> Project Shakti is targeted towards reaching small villages through micro financing model to reach village women. Integrate economic, environmental and social objectives with sustainable business agenda. Conclusion: